> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marcenta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Connection: Campaigns, Keywords, and Spend

> Sync Google Ads campaign performance—spend, clicks, impressions, CTR, CPC, and conversions—across campaigns, ad groups, and keywords.

Connecting Google Ads gives you campaign performance data directly inside Marcenta. You can report on spend, clicks, impressions, CTR, CPC, and conversions broken down by campaign, ad group, keyword, device, and country—without leaving the platform.

## What data is synced

### Metrics

| Metric        | Description                               |
| ------------- | ----------------------------------------- |
| `impressions` | Number of times your ads were shown       |
| `clicks`      | Number of clicks on your ads              |
| `ctr`         | Click-through rate (clicks ÷ impressions) |
| `cpc`         | Average cost per click                    |
| `spend`       | Total ad spend                            |
| `conversions` | Number of recorded conversions            |

### Dimensions

| Dimension       | Description                           |
| --------------- | ------------------------------------- |
| `campaign`      | Campaign ID                           |
| `campaign_name` | Campaign display name                 |
| `ad_group`      | Ad group ID                           |
| `ad_group_name` | Ad group display name                 |
| `keyword`       | Keyword text                          |
| `device`        | Device type (desktop, mobile, tablet) |
| `country`       | Country of the user                   |

## Before you connect

Make sure you have:

* A Google Ads **manager account** with at least one direct child (individual) ad account linked to it
* The ability to sign in to that Google account

<Warning>Marcenta connects via your manager account, then asks you to select which child accounts to sync. If your ad account is a standalone account (not under a manager), you may not see it in the account selection step.</Warning>

## How to connect

<Steps>
  <Step title="Go to Connections">
    Select **Connections** from the left sidebar.
  </Step>

  <Step title="Select Google Ads">
    Click the **Google Ads** card in the Available connections grid.
  </Step>

  <Step title="Authorize with Google">
    Click **Connect Google Ads** on the setup page. You'll be redirected to Google to sign in and grant Marcenta read-only access to your campaigns and performance data.
  </Step>

  <Step title="Select accounts">
    After authorizing, you'll be taken to the account selection screen. Choose one or more child ad accounts to sync, then confirm your selection.
  </Step>
</Steps>

<Note>You can connect multiple Google Ads accounts. Each selected child account becomes a separate connection in Marcenta.</Note>

## Permissions requested

Marcenta requests read-only access to your Google Ads campaigns and performance data. No changes can be made to your campaigns through Marcenta.

## Sync frequency and manual sync

Google Ads data syncs automatically. To trigger a sync immediately:

1. Go to **Connections**.
2. Find the Google Ads connection in the Active Connections grid.
3. Click **Sync Now**.

## Troubleshooting

<AccordionGroup>
  <Accordion title="Connection shows an error status">
    An error status usually means your Google session has expired. Open the connection's **Manage** view and click **Reconnect** to sign in again. Once reconnected, click **Sync Now** to resume data collection.
  </Accordion>

  <Accordion title="No accounts appear during setup">
    This typically means the Google account you authorized is not linked to a manager account with child accounts. Sign in with the Google account that has manager access, or ask your Google Ads administrator to grant you manager-level access.
  </Accordion>

  <Accordion title="Sync Now shows 'Session expired'">
    Your Google session has expired. Go to the connection's **Manage** view, sign in again, and then try **Sync Now**.
  </Accordion>

  <Accordion title="Data looks incomplete">
    Confirm the correct child accounts are selected. Navigate to **Connections**, open the Google Ads connection via **Manage**, and verify which accounts are linked. You can reconnect to re-select accounts if needed.
  </Accordion>
</AccordionGroup>

## Page trust signals

* Last reviewed: May 20, 2026
* Maintainer: Marcenta Team