> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marcenta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Ads Connection: Campaign Performance and Audiences

> Sync LinkedIn Ads campaign performance and unique professional audience dimensions—job function, seniority, industry, and company size—into Marcenta.

The LinkedIn Ads connection brings your campaign delivery data and professional audience insights into Marcenta. Beyond standard metrics like impressions, clicks, and spend, LinkedIn provides demographic dimensions—such as job function, seniority, and industry—that are unique to the platform and let you understand which professional audiences your ads are reaching.

## What data is synced

### Metrics

| Metric        | Description                               |
| ------------- | ----------------------------------------- |
| `impressions` | Number of times your ads were displayed   |
| `clicks`      | Number of clicks on your ads              |
| `ctr`         | Click-through rate (clicks ÷ impressions) |
| `cpc`         | Average cost per click                    |
| `spend`       | Total ad spend                            |
| `conversions` | Number of conversion events tracked       |

### Standard dimensions

| Dimension         | Description                   |
| ----------------- | ----------------------------- |
| `campaign`        | Campaign ID                   |
| `campaign_name`   | Campaign display name         |
| `campaign_status` | Current campaign status       |
| `device`          | Device type (desktop, mobile) |

### LinkedIn-specific audience dimensions

These dimensions are unique to LinkedIn and reflect the professional attributes of the users who saw or clicked your ads:

| Dimension      | Description                                                          |
| -------------- | -------------------------------------------------------------------- |
| `job_function` | The job function of the user (e.g., Marketing, Engineering, Finance) |
| `job_title`    | The job title of the user                                            |
| `seniority`    | Career seniority level (e.g., Senior, Manager, Director, VP)         |
| `company_size` | Size of the user's company by employee count                         |
| `industry`     | Industry of the user's company                                       |

<Info>LinkedIn demographic dimensions are only available when reporting on campaigns that have sufficient audience data. LinkedIn applies privacy thresholds that may limit demographic breakdowns for small audiences.</Info>

## Before you connect

Make sure you have:

* An active **LinkedIn Campaign Manager** account
* **Campaign Manager** access to the ad account you want to sync

## How to connect

<Steps>
  <Step title="Go to Connections">
    Select **Connections** from the left sidebar.
  </Step>

  <Step title="Select LinkedIn Ads">
    Click the **LinkedIn Ads** card in the Available connections grid.
  </Step>

  <Step title="Authorize with LinkedIn">
    Click **Connect LinkedIn Ads** on the setup page. You'll be redirected to LinkedIn to sign in and grant Marcenta read access to your Campaign Manager data.
  </Step>

  <Step title="Select an ad account">
    After authorizing, you'll be prompted to select the LinkedIn ad account to sync. Choose the account and confirm.
  </Step>
</Steps>

## Permissions requested

Marcenta requests read-only access to your LinkedIn Campaign Manager data. No changes can be made to your campaigns through Marcenta.

## Sync frequency and manual sync

LinkedIn Ads data syncs automatically. To trigger a sync immediately:

1. Go to **Connections**.
2. Find the LinkedIn Ads connection in the Active Connections grid.
3. Click **Sync Now**.

## Troubleshooting

<AccordionGroup>
  <Accordion title="Connection shows an error status">
    Your LinkedIn session may have expired. Open the connection's **Manage** view and reconnect. After reconnecting, click **Sync Now** to resume data collection.
  </Accordion>

  <Accordion title="No ad accounts appear during setup">
    The LinkedIn account you authorized may not have Campaign Manager access to any ad accounts. Confirm you're signing in with the correct LinkedIn account, or ask your LinkedIn Ads administrator to grant you Campaign Manager access.
  </Accordion>

  <Accordion title="Demographic dimensions are missing or show limited data">
    LinkedIn applies audience privacy thresholds. If an audience segment is too small, LinkedIn withholds that breakdown. This is a LinkedIn platform restriction and cannot be changed in Marcenta.
  </Accordion>

  <Accordion title="Sync Now shows 'Session expired'">
    Your LinkedIn session has expired. Reconnect from the **Manage** view and then retry **Sync Now**.
  </Accordion>
</AccordionGroup>

## Page trust signals

* Last reviewed: May 20, 2026
* Maintainer: Marcenta Team