> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marcenta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Connections Overview: Link Your Marketing Data Sources

> Connect Marcenta to your ad platforms, analytics tools, and CRM to bring all your marketing data into one place for unified reporting.

Connections are integrations that pull data from external platforms—ad networks, web analytics tools, and CRM systems—into Marcenta. Once a connection is active, Marcenta syncs your performance data automatically so you can report across all your channels without switching between tabs.

<script type="application/ld+json">
  {`{
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Which connection should I add first?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Start with your most trusted source of core performance data, typically Google Ads or GA4, then add CRM and secondary channels."
        }
      },
      {
        "@type": "Question",
        "name": "What happens if a source disconnects?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "The connection status changes and sync stops. Re-authorize from the source card manage view to restore updates."
        }
      },
      {
        "@type": "Question",
        "name": "Can I exceed my plan connection cap temporarily?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No. To add more active connections, upgrade your plan or remove an existing source."
        }
      }
    ]
    }`}
</script>

## Supported connections

<CardGroup cols={3}>
  <Card title="Google Ads" icon="google" href="/connections/google-ads">
    Sync campaign, ad group, and keyword performance including spend, clicks, impressions, and conversions.
  </Card>

  <Card title="Google Analytics 4" icon="chart-bar" href="/connections/google-analytics">
    Sync sessions, users, events, and conversions from your GA4 property.
  </Card>

  <Card title="Google Search Console" icon="magnifying-glass" href="/connections/google-search-console">
    Sync search impressions, clicks, CTR, and average position by keyword and page.
  </Card>

  <Card title="LinkedIn Ads" icon="linkedin" href="/connections/linkedin-ads">
    Sync campaign delivery and professional audience dimensions including job function and seniority.
  </Card>

  <Card title="HubSpot" icon="hubspot" href="/connections/hubspot">
    Sync contacts, deals, pipeline stages, and lead sources from your HubSpot portal.
  </Card>
</CardGroup>

### Coming soon

Meta Ads, Reddit Ads, and Pipedrive are on the roadmap and not yet available.

## Categories

Connections are grouped into three categories to help you filter and organize them:

| Category    | Sources                                                                        |
| ----------- | ------------------------------------------------------------------------------ |
| Advertising | Google Ads, LinkedIn Ads, Meta Ads *(coming soon)*, Reddit Ads *(coming soon)* |
| Analytics   | Google Analytics 4, Google Search Console                                      |
| CRM         | HubSpot, Pipedrive *(coming soon)*                                             |

## Plan limits

The number of active connections you can maintain depends on your plan:

| Plan       | Active connections |
| ---------- | ------------------ |
| Launch     | 1                  |
| Accelerate | 3                  |
| Orbit      | Unlimited          |

<Note>If you reach your plan's connection limit, you'll see a banner on the Connections page. Remove an existing connection or upgrade your plan to add more.</Note>

## Navigate to Connections

Select **Connections** from the left sidebar. The page shows two sections:

* **Active** — connections that are currently syncing data
* **Available connections** — sources you can add, filtered by category

## Frequently asked questions

<AccordionGroup>
  <Accordion title="Which connection should I add first?">
    Start with your most trusted source of core performance data, typically Google Ads or GA4, then add CRM and secondary channels.
  </Accordion>

  <Accordion title="What happens if a source disconnects?">
    The connection status changes and sync stops. Re-authorize from the source card's manage view to restore updates.
  </Accordion>

  <Accordion title="Can I exceed my plan's connection cap temporarily?">
    No. To add more active connections, upgrade your plan or remove an existing source.
  </Accordion>
</AccordionGroup>

## Related links

* [Compare plans](https://marcenta.ai/pricing)
* [Account plans in app docs](/account/plans)

## Page trust signals

* Last reviewed: May 20, 2026
* Maintainer: Marcenta Team

Use the category sidebar on the left to narrow the list, or type in the search box to find a source by name.

## Add a new connection

<Steps>
  <Step title="Open Connections">
    Select **Connections** from the sidebar.
  </Step>

  <Step title="Select a source">
    Click the card for the source you want to connect. Sources marked **Coming Soon** are not yet available.
  </Step>

  <Step title="Authorize access">
    You'll be taken to the source platform to sign in and give Marcenta read access. After authorizing, you'll return to Marcenta automatically.
  </Step>

  <Step title="Complete setup">
    Some sources—Google Ads, Google Analytics 4, Google Search Console, and LinkedIn Ads—ask you to choose a specific account or property after authorization. Follow the on-screen prompt to finish setup.
  </Step>
</Steps>

<Tip>You need access to the source account before connecting. For example, connecting Google Ads requires Google Ads manager access with at least one direct child account.</Tip>

## Connection statuses

| Status                 | Meaning                                                                                                   |
| ---------------------- | --------------------------------------------------------------------------------------------------------- |
| **Active** / Connected | The connection is working and data is syncing normally.                                                   |
| **Syncing**            | A sync is currently in progress.                                                                          |
| **Error**              | The connection encountered a problem during the last sync. Reconnect the source from the **Manage** view. |
| **Pending**            | The connection was created but authorization or setup has not been completed yet.                         |

## Manual sync

Marcenta syncs your connections automatically. To trigger an immediate sync:

1. Go to **Connections**.
2. Find the active connection in the **Active Connections** grid.
3. Click **Sync Now**.

<Note>If the **Sync Now** button shows "Sync Unavailable", that source does not yet support on-demand syncing.</Note>

If a sync fails because your session has expired, you'll see the message "Session expired. Reconnect this source from Manage, then try Sync Now again." Open the connection's **Manage** view and re-authorize to restore it.