# Marcenta

> Marcenta AI is a marketing OS for B2B teams combining observability and agentic orchestration to automate growth operations.

## Docs

- [Billing: Manage Your Marcenta Subscription and Usage](https://docs.marcenta.ai/account/billing.md): View your current plan, monitor AI credit and connector usage, update payment details, and manage or cancel your Marcenta subscription.
- [Marcenta Plans: Launch, Accelerate, and Orbit Compared](https://docs.marcenta.ai/account/plans.md): Compare Marcenta's three plan tiers, understand what's included in each, and learn how to upgrade, downgrade, or cancel your subscription.
- [Settings: Configure Your Workspace and Team Access](https://docs.marcenta.ai/account/settings.md): Configure your display name, workspace name, password, anomaly detection sensitivity, notifications, and team members from the Marcenta Settings page.
- [Google Ads Connection: Campaigns, Keywords, and Spend](https://docs.marcenta.ai/connections/google-ads.md): Sync Google Ads campaign performance—spend, clicks, impressions, CTR, CPC, and conversions—across campaigns, ad groups, and keywords.
- [Google Analytics 4 Connection: Sessions and Conversions](https://docs.marcenta.ai/connections/google-analytics.md): Sync GA4 sessions, users, events, bounce rate, and conversions by source, medium, channel, device, and geography for cross-channel reporting.
- [Google Search Console Connection: Organic Search Data](https://docs.marcenta.ai/connections/google-search-console.md): Sync GSC search impressions, clicks, CTR, and average position by keyword, page, country, and device to track organic search performance.
- [HubSpot Connection: Contacts, Deals, and Pipeline Stages](https://docs.marcenta.ai/connections/hubspot.md): Sync HubSpot contacts, deals, pipeline stages, and lead sources into Marcenta to combine CRM data with ad platform and analytics performance.
- [LinkedIn Ads Connection: Campaign Performance and Audiences](https://docs.marcenta.ai/connections/linkedin-ads.md): Sync LinkedIn Ads campaign performance and unique professional audience dimensions—job function, seniority, industry, and company size—into Marcenta.
- [Connections Overview: Link Your Marketing Data Sources](https://docs.marcenta.ai/connections/overview.md): Connect Marcenta to your ad platforms, analytics tools, and CRM to bring all your marketing data into one place for unified reporting.
- [AI Agents: Automated Keyword Research on Orbit Plan](https://docs.marcenta.ai/features/ai-agents.md): Run AI-powered agents that research keywords, analyze your marketing data, and produce structured artifacts you can act on. Available on the Orbit plan.
- [Dashboards: Build Custom Marketing Performance Views](https://docs.marcenta.ai/features/dashboards.md): Create drag-and-drop dashboards to surface marketing KPIs, charts, and reports. Customize layouts, share with teammates, and get AI-generated summaries.
- [Experiments: Track and Evaluate Marketing A/B Tests](https://docs.marcenta.ai/features/experiments.md): Design, run, and evaluate controlled marketing experiments. Compare baseline and experiment periods across your connected data to determine what's working.
- [Flags: Automated Marketing Performance Anomaly Alerts](https://docs.marcenta.ai/features/flags.md): Marcenta monitors your marketing metrics and surfaces regressions and opportunities as flags with severity ratings, so you can act quickly on what matters.
- [Planning: Set Marketing Goals and Track Performance](https://docs.marcenta.ai/features/planning.md): Build marketing plans with channel-level targets, track actuals against goals, and compare performance to your active plan in real time on your dashboards.
- [Queries: Explore Marketing Data with AI Assistance](https://docs.marcenta.ai/features/queries.md): Explore your marketing data with structured or natural-language queries. Filter by source, metrics, and date range, then analyze results with AI Insights.
- [Reports: Structured Marketing Data Views and Exports](https://docs.marcenta.ai/features/reports.md): Build and save structured analytical views of your marketing data. Filter, export, and email report results to keep your team aligned on performance.
- [What is Marcenta? AI-Powered Marketing Analytics Hub](https://docs.marcenta.ai/introduction.md): Marcenta connects your marketing data sources, surfaces AI-powered anomaly flags, and gives your team one place to track performance across every channel.
- [Get Started with Marcenta: Your First Data in 3 Steps](https://docs.marcenta.ai/quickstart.md): Go from zero to live marketing data in three steps: create your Marcenta account, connect a data source, and explore your overview dashboard.
- [Create a Marcenta Account and Set Up Your Workspace](https://docs.marcenta.ai/sign-up.md): Sign up for Marcenta with your email, verify your address, and create your workspace — with optional plan selection before checkout.