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Connecting Google Ads gives you campaign performance data directly inside Marcenta. You can report on spend, clicks, impressions, CTR, CPC, and conversions broken down by campaign, ad group, keyword, device, and country—without leaving the platform.

What data is synced

Metrics

MetricDescription
impressionsNumber of times your ads were shown
clicksNumber of clicks on your ads
ctrClick-through rate (clicks ÷ impressions)
cpcAverage cost per click
spendTotal ad spend
conversionsNumber of recorded conversions

Dimensions

DimensionDescription
campaignCampaign ID
campaign_nameCampaign display name
ad_groupAd group ID
ad_group_nameAd group display name
keywordKeyword text
deviceDevice type (desktop, mobile, tablet)
countryCountry of the user

Before you connect

Make sure you have:
  • A Google Ads manager account with at least one direct child (individual) ad account linked to it
  • The ability to sign in to that Google account
Marcenta connects via your manager account, then asks you to select which child accounts to sync. If your ad account is a standalone account (not under a manager), you may not see it in the account selection step.

How to connect

1

Go to Connections

Select Connections from the left sidebar.
2

Select Google Ads

Click the Google Ads card in the Available connections grid.
3

Authorize with Google

Click Connect Google Ads on the setup page. You’ll be redirected to Google to sign in and grant Marcenta read-only access to your campaigns and performance data.
4

Select accounts

After authorizing, you’ll be taken to the account selection screen. Choose one or more child ad accounts to sync, then confirm your selection.
You can connect multiple Google Ads accounts. Each selected child account becomes a separate connection in Marcenta.

Permissions requested

Marcenta requests read-only access to your Google Ads campaigns and performance data. No changes can be made to your campaigns through Marcenta.

Sync frequency and manual sync

Google Ads data syncs automatically. To trigger a sync immediately:
  1. Go to Connections.
  2. Find the Google Ads connection in the Active Connections grid.
  3. Click Sync Now.

Troubleshooting

An error status usually means the authorization token has expired or been revoked. Open the connection’s Manage view and click Reconnect to go through the OAuth flow again. Once reconnected, click Sync Now to resume data collection.
This typically means the Google account you authorized is not linked to a manager account with child accounts. Sign in with the Google account that has manager access, or ask your Google Ads administrator to grant you manager-level access.
Your Google OAuth session has expired. Go to the connection’s Manage view, reconnect, and then try Sync Now again.
Confirm the correct child accounts are selected. Navigate to Connections, open the Google Ads connection via Manage, and verify which accounts are linked. You can reconnect to re-select accounts if needed.