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Documentation Index

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Dispatch is your daily AI briefing. Every day, Marcenta reads your connected marketing data, identifies the most significant things happening across your channels, and writes them up as a set of clear situations — each with a summary of what’s happening, what’s causing it, and what actions to consider. Instead of digging through dashboards to piece together a story, Dispatch does that work for you and puts it in plain English. Select Dispatch in the left sidebar. The page shows your most recent briefing at the top, with older briefings listed below by date.

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What a briefing contains

Each briefing is made up of situations — individual findings that Marcenta has identified as significant. A situation might be a drop in Google Ads efficiency, an uptick in LinkedIn conversions, or an organic search trend worth watching. Each situation includes:
  • Headline — a short description of what’s happening (e.g., “Google Ads auction efficiency breaking down”)
  • Summary — a plain-language overview of the situation and its scale
  • Concerns — specific warning signs or risk factors to be aware of
  • Root cause — Marcenta’s assessment of what’s driving the situation
  • Recommended actions — concrete steps to investigate or respond
Marcenta grounds each situation in your actual data — the underlying incidents and metric movements that triggered it — so you can always trace a briefing finding back to the numbers.

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How Dispatch runs

Dispatch runs automatically every day. You don’t need to do anything to get a briefing — as long as your data connections are active, Marcenta will generate one.
Briefings are generated from incidents and metric changes Marcenta detects across your connected sources. The more channels you have connected, the more comprehensive the briefing.

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Run a briefing manually

If you want a briefing right now — for example, after a major campaign launch or a budget change — you can trigger one manually.
1

Open Dispatch

Select Dispatch in the left sidebar.
2

Run a new briefing

Click Run Briefing at the top of the page. Marcenta queues the briefing and begins processing.
3

Wait for results

Briefing generation typically takes a minute or two. The page updates automatically when the briefing is ready.

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Auto mode

You can configure Dispatch to run automatically on a schedule from your Dispatch settings.
  • Auto mode on — Marcenta generates a briefing automatically at a set frequency (daily by default)
  • Auto mode off — briefings only run when you trigger them manually
To change this setting, go to Settings → AI Monitoring and toggle the auto mode preference.

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Briefing history

Use the briefing history list to compare today’s situations against previous days, confirm whether actions changed outcomes, and spot recurring themes over time.

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Frequently asked questions

Dispatch runs daily by default when your connected sources are active, and you can also trigger a manual run.
Briefings are based on detected incidents and meaningful metric shifts. Fewer significant changes usually produce fewer situations.
Yes. Use incident links and recommended actions in each situation to move into triage and follow-up workflows.

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Page trust signals

  • Last reviewed: May 20, 2026
  • Maintainer: Marcenta Team
Every briefing Marcenta has generated is saved and accessible from the Dispatch page. Select any past briefing from the list to read it in full. Briefings are stored by date so you can review what was happening on any given day.

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What makes a good briefing

Dispatch works best when:
  • You have multiple channels connected — this gives Marcenta a fuller picture of your marketing and makes cross-channel patterns visible
  • Your data sources are syncing regularly — stale data means Marcenta is working from old numbers
  • Your anomaly detection settings are tuned — you can adjust sensitivity in Settings → Detection to control how aggressively Marcenta flags changes
If your briefings are surfacing too many minor issues, raise the detection sensitivity threshold in Settings. If you feel like important changes are being missed, lower it.