The LinkedIn Ads connection brings your campaign delivery data and professional audience insights into Marcenta. Beyond standard metrics like impressions, clicks, and spend, LinkedIn provides demographic dimensions—such as job function, seniority, and industry—that are unique to the platform and let you understand which professional audiences your ads are reaching.Documentation Index
Fetch the complete documentation index at: https://docs.marcenta.ai/llms.txt
Use this file to discover all available pages before exploring further.
What data is synced
Metrics
| Metric | Description |
|---|---|
impressions | Number of times your ads were displayed |
clicks | Number of clicks on your ads |
ctr | Click-through rate (clicks ÷ impressions) |
cpc | Average cost per click |
spend | Total ad spend |
conversions | Number of conversion events tracked |
Standard dimensions
| Dimension | Description |
|---|---|
campaign | Campaign ID |
campaign_name | Campaign display name |
campaign_status | Current campaign status |
device | Device type (desktop, mobile) |
LinkedIn-specific audience dimensions
These dimensions are unique to LinkedIn and reflect the professional attributes of the users who saw or clicked your ads:| Dimension | Description |
|---|---|
job_function | The job function of the user (e.g., Marketing, Engineering, Finance) |
job_title | The job title of the user |
seniority | Career seniority level (e.g., Senior, Manager, Director, VP) |
company_size | Size of the user’s company by employee count |
industry | Industry of the user’s company |
LinkedIn demographic dimensions are only available when reporting on campaigns that have sufficient audience data. LinkedIn applies privacy thresholds that may limit demographic breakdowns for small audiences.
Before you connect
Make sure you have:- An active LinkedIn Campaign Manager account
- Campaign Manager access to the ad account you want to sync
How to connect
Authorize with LinkedIn
Click Connect LinkedIn Ads on the setup page. You’ll be redirected to LinkedIn to sign in and grant Marcenta read access to your Campaign Manager data.
Permissions requested
Marcenta requests read-only access to your LinkedIn Campaign Manager data. No changes can be made to your campaigns through Marcenta.Sync frequency and manual sync
LinkedIn Ads data syncs automatically. To trigger a sync immediately:- Go to Connections.
- Find the LinkedIn Ads connection in the Active Connections grid.
- Click Sync Now.
Troubleshooting
Connection shows an error status
Connection shows an error status
The OAuth token may have expired or been revoked. Open the connection’s Manage view and reconnect. After reconnecting, click Sync Now to resume data collection.
No ad accounts appear during setup
No ad accounts appear during setup
The LinkedIn account you authorized may not have Campaign Manager access to any ad accounts. Confirm you’re signing in with the correct LinkedIn account, or ask your LinkedIn Ads administrator to grant you Campaign Manager access.
Demographic dimensions are missing or show limited data
Demographic dimensions are missing or show limited data
LinkedIn applies audience privacy thresholds. If an audience segment is too small, LinkedIn withholds that breakdown. This is a LinkedIn platform restriction and cannot be changed in Marcenta.
Sync Now shows 'Session expired'
Sync Now shows 'Session expired'
Your LinkedIn OAuth session has expired. Reconnect from the Manage view and then retry Sync Now.