The Google Analytics 4 (GA4) connection brings your website traffic and user behavior data into Marcenta. Once connected, you can analyze sessions, users, conversions, and engagement metrics alongside your ad spend—so you can see what’s driving visits and what those visits actually do on your site.Documentation Index
Fetch the complete documentation index at: https://docs.marcenta.ai/llms.txt
Use this file to discover all available pages before exploring further.
What data is synced
Metrics
| Metric | Description |
|---|---|
sessions | Number of sessions on your website |
users | Number of unique users |
bounce_rate | Percentage of sessions with no further engagement |
avg_session_duration | Average session length in seconds |
conversions | Number of conversion events recorded in GA4 |
events | Total event count |
Dimensions
| Dimension | Description |
|---|---|
source | Traffic source (e.g., google, facebook) |
medium | Traffic medium (e.g., cpc, organic) |
channel_group | Default channel grouping (e.g., Paid Search, Organic Social) |
landing_page | The first page a session landed on |
device | Device category (desktop, mobile, tablet) |
country | User country |
city | User city |
region | User region or state |
Before you connect
Make sure you have:- An active GA4 property (not Universal Analytics)
- Editor or Administrator access to that property in your Google account
GA4 replaced Universal Analytics in July 2023. If your property still uses Universal Analytics, it will not be compatible with this connection.
How to connect
Authorize with Google
Click Connect Google Analytics 4 on the setup page. You’ll be redirected to Google to sign in and grant Marcenta read access to your Analytics data.
Permissions requested
Marcenta requests read-only access to your GA4 property data. No changes can be made to your Google Analytics configuration through Marcenta.Sync frequency and manual sync
GA4 data syncs automatically. To trigger a sync immediately:- Go to Connections.
- Find the Google Analytics 4 connection in the Active Connections grid.
- Click Sync Now.
Troubleshooting
Connection shows an error status
Connection shows an error status
The OAuth token may have expired or been revoked. Open the connection’s Manage view and reconnect. After reconnecting, click Sync Now to resume data collection.
No properties appear during setup
No properties appear during setup
The Google account you authorized may not have Editor or Administrator access to any GA4 properties. Sign in with an account that has the correct permissions, or ask your GA4 administrator to grant you access.
Data doesn't match what I see in GA4
Data doesn't match what I see in GA4
Check that you selected the correct GA4 property during setup. Also confirm the date range you’re reporting on in Marcenta matches what you’re viewing in the GA4 interface. If the discrepancy persists, open the connection’s Manage view and trigger a manual sync.
Sync Now shows 'Session expired'
Sync Now shows 'Session expired'
Your Google OAuth session has expired. Reconnect from the Manage view and then retry Sync Now.