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This guide gets you from a blank workspace to your first marketing data in Marcenta. You will create an account, connect one data source, review your operational snapshot in Overview, and then open Dispatch for the full daily briefing.

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Before you start

You need access to at least one of the following platforms:
  • Google Ads
  • Google Analytics 4 (GA4)
  • Google Search Console
  • LinkedIn Ads
  • HubSpot
You’ll be taken to that platform to sign in and give Marcenta access, so make sure you have an account with the appropriate access.
1

Create your account

Go to app.marcenta.ai/sign-up and enter your email and a password.The sign-up form has two steps:
  1. Account — your email and password
  2. Workspace — your name, company name, and website
After submitting, check your inbox for a verification email and click the link to confirm your address. Once verified, Marcenta creates your workspace and signs you in automatically.
If your company domain is already registered in Marcenta, you will be prompted to join the existing workspace or create a new one. See sign-up for details.
2

Connect a data source

After signing in, go to Connections in the left sidebar. You will see a grid of available data sources.Select the platform you want to connect first — for example, Google Analytics 4:
  1. Click the source card.
  2. You’ll be taken to Google to sign in.
  3. Click Allow to give Marcenta read-only access to your data.
  4. You’ll be returned to Marcenta with the connection active.
A green banner confirms the connection. Marcenta begins syncing your historical data in the background.
On the Launch plan you can connect one data source. Upgrade to Accelerate for three, or Orbit for unlimited.
You can trigger an immediate sync from the active connection card by clicking Sync Now.Detector runs are automatic after data starts syncing. You do not need to run detectors manually during setup.If you want to check for incidents right away, go to Incidents Triage and click Run Detectors.
3

Explore Overview, then open Dispatch

Navigate to Overview in the left sidebar. Overview is your operational snapshot. It surfaces:
  • Critical issues — high-severity incidents that need your attention
  • Opportunities — positive metric movements detected since your last visit
  • Open tasks — tasks sorted by priority and due date
  • Stale connections — any connectors that have not synced recently, with a link to fix them
Each section shows a count and up to three examples. Click any section heading to see the full list.For the full daily AI briefing narrative, open Dispatch from the left sidebar.
Incidents appear once Marcenta has enough historical data to establish a baseline — typically within 24–48 hours of your first sync.

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Frequently asked questions

Most teams complete account setup and connect their first source in under 10 minutes. Historical sync time depends on source data volume.
Yes. You can start with one source on the Launch plan and still use monitoring, incidents, and core analytics workflows.
Next, review Incidents Triage, open Dispatch, and check Plans if you need more connectors.

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Page trust signals

  • Last reviewed: May 20, 2026
  • Maintainer: Marcenta Team

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What to explore next

Dispatch

Get your daily AI briefing on what’s happening across your channels.

Connections

Add more data sources and manage sync settings for each connector.

Dashboards

Build custom dashboards with metric tiles and time-series charts.

Incidents Triage

Review open incidents and mark them as acknowledged or resolved.